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Following the Followers of Fashion

Le 18 janvier 2017, 09:08 dans Humeurs 0

Fashion companies worried that they no longer understand their customers are desperately seeking information about shoppers. But they struggle to create a coherent picture from the data.

Models present creations by Dimitri at the Berlin Fashion Week Autumn/Winter 2016 in Berlin

Berlin is in the throes of Fashion Week, with catwalk shows being held in former power plants, closed-down department stores, train stations and art galleries.

Tens of thousands of purchasing agents will spend the week criss-crossing the city from show to trade fair in a desperate search for whatever new trend might attract their customers.

Berlin Fashion Week takes place twice a year and is sponsored by Mercedes Benz. The event is an umbrella for a dozen different fashion trade fairs that take place all over the city.

This week’s largest trade shows are Premium, held in a former postal railway station, and Panorama, located on Berlin’s trade-fair grounds. At other smaller fairs, leisure wear is also in focus, with Seek and Bright dedicating their shows to all things casual. Sustainable fashion is also currently en vogue with two fairs – the Greenshowroom and the Ethical Fashion Show – featuring exclusively ecologically sound clothes.

The German fashion industry has been panicking since big retailers Steilmann, Strenesse and Wöhrl went bankrupt last year. Also, purchasing is down as shoppers increasingly hunt for bargains. Industry observers like Dutch trend researcher Lidewij Edelkoort, who advises high-end brands, sees the need for real change: “The fashion industry must redevelop everything from the ground up.”

Clothing makers are urgently trying to find ways to discover what their customers want. “Right now, companies are grabbing all the customer data they can get,” said Andreas Brandenberg, head of the Institute for Communication and Marketing at Lucerne University.

A Look Back at Michelle Obama's 47 Most Important Fashion Moments

Le 14 décembre 2016, 07:39 dans Humeurs 0

Whatever you thought of the most recent presidential administration, most people can agree that Michelle Obama will go down as one of the most fashionable first ladies in history. From the early days on the campaign trail in 2008 to today, Michelle has given the fashion press endless occasions to dissect and interpret her outfits. There's been a lot to discuss—and for good reason. Because, with Michelle, there was often more going on than just a cute dress.

"She will be remembered, certainly, for the way she used fashion as a form of communication," says Pulitzer-prize winning fashion critic Robin Givhan. For Michelle, fashion was its own kind of politics: She chose young designers from diverse backgrounds to promote a feeling of inclusivity and optimism; to state dinners, she wore gowns by designers whose heritage was linked to the visiting foreign dignitaries as a subtle nod of diplomacy; she mixed fast fashion labels with high fashion ones to prove that fashion could—and should—be accessible and approachable to all.

In short, she changed the way we think a first lady should dress and, in the process, inspired millions of women to have the guts to redefine their own wardrobes.

"In many ways, she has shown us that power can be pretty," says fashion journalist Kate Betts. "Women can dress for themselves and write their own rules when it comes to their wardrobes. They don't have to dress to fit into some subscribed code or some pre-existing notion of what power looks like."

But perhaps the most compelling hallmark of her fashion legacy is also the simplest: "Really, she wore what pleased her," says Givhan. "The pleasure of fashion was never lost in the complicated diplomatic conversation."

Here, a look at her 47 most important fashion looks—what message they sent and why they still matter today.

Grand Ledge dresses up for the holidays

Le 4 décembre 2016, 10:18 dans Humeurs 0

GRAND LEDGE – Nicole Schuiling fell in love with her house before it was hers.

People enter the home of Justin and Nicole Schuiling

The Grand Ledge preschool teacher was visiting a student at the 19th Century Queen Anne Victorian on the corner of Jefferson and Maple, near downtown. She'd always wanted to live in a Victorian, drawn to the historic charm. So, when the home went up for sale a couple years ago, she and her husband bought it.

On Saturday, the Schuiling home was one of a half-dozen historic residences on display for Grand Ledge's annual Holiday Traditions Tour, a collection of the city's historic treasures, wrapped in yuletide glow, on display for the public.

There were a total of 12 stops on the tour, including a half-dozen historical homes, the Grand Ledge Opera House and the Grand Ledge Area Historical Museum.

The event continues Sunday with exhibits at the Opera House, which features 28 decorated trees and several holiday-themed table settings, and the museum, where the current exhibit is "All Things Victorian."

Now in its 42nd year, the Holiday Traditions Tour is a major fundraiser for the Grand Ledge Area Historical Society.

"I think it's a happy thing," said Marie Brown, the event's coordinator. "Right now, we're just through the election and I was just reading today that people were flocking to happy movies, movies where they can feel good. And I think this is another event where they can come and just feel good."

 

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