Le 7 février 2017, 08:24 dans Humeurs • 0
“There is nothing worse than ‘clothing wearing you’, not the other way around,” says London-based designer Rejina Pyo whose line of brightly coloured lady-like dresses, exaggerated silhouettes and playful textures have been a fashion favourite for some time now.
The line, which has now been picked up by over 60 stores worldwide, can easily be spotted in fashion week crowds, earning the fashionable wearer much street style kudos.
“I design my collection to last in women’s wardrobe as long as possible, I want the brand to offer something that’s related to the modern women’s everyday life,” the designer says of her desire to forego trends and aim for longevity not only in the pieces she creates but as a way of future-proofing her brand.
“There’s so much to love about Rejina’s aesthetic: the ease, the subtlety, and the striking details. But I think what truly sets her apart is her attention to cut. Her thoughtful silhouettes and expert tailoring skills really showcase an understanding of a modern woman’s lifestyle. The results are undoubtedly beautiful clothes, but also smart clothes—something rarely seen in someone so young. I think this bodes well for her evolution and the longevity of the label,” says Coco Chan, Stylebop's head of womenswear, who now carry the brand.
After completing her MA in fashion at Central Saint Martins in 2011, the Korean-born Pyo, worked alongside British designer Roksanda Ilincic and scooped up the prestigious Han Nefkens Fashion Award “for exceptional work by a designer working at the cutting edge of fashion and art”, meaning her fashion credentials are exceptional to say the least.
“If you are wearing something with volume, I would keep everything else simple,” Pyo confirms when we quiz her on mastering volume and texture sartorially. “Try to mix different textures or unexpected colours together; a cashmere jumper with shiny texture or pink with khaki,’ she confirms.
We trust in Pyo and see big things in the designer’s future.